In times of crisis, what is most needed is saving and efficiency, yet this is not so easy to achieve. Where do we start if we want to optimise what we have?
This proactive seminar will provide you with an opportunity to hear success stories as well as ask questions and find out everything you want to know from those who have been changing the world of online marketing.
Topics to be discussed
- Switching Campaigns from Traditional to Online Media
- Emailing and Blogging
- Social Media
- Start-up a Campaign
- Search Engine Marketing, Google Ads and YouTube
- How can the online tools that were used in the US presidential campaign be applied to the commercial sector?
Speakers
- Filip Lugovic - Marketing Manager of EUobserver
- Alain Heureux - President of IAB Europe and IAB Belgium
- Tamara Gielen - Independent Marketing Consultant
- Charles Crouch - Former Business Manager at Apple Worldwide and now e-Business Specialist & Lecturer at Boston University
- Natacha Debock - Industry Head, Google, Belgium
- Matthew McGregor - Head of Blue State Digital UK, agency in charge of online fundraising, voter outreach, social networking, and web hosting of Barack Obama's online presidential campaign
Additional Information
Date & time
21st September 2009
13:00h - 19:00h CET
Location
ING Auditorium
Avenue Marnix 24
B-1000 Brussels
Building I
